Paid search delivers best bang for buck

By eMarketer

The AAF reports that a majority of those surveyed found paid search to be the most efficient online marketing method.

Paid search delivers the best ROI on the internet, according to a recent poll by the American Advertising Federation: 42 percent of the 140 respondents chose search advertising, compared to just 24 percent who said email advertising. By comparison, rich media (16 percent) and display ads (9 percent) were not considered very effective ad formats.